Engaging Millennials + Gen Z
Knowing your audience is key to succesful engagement. If you want to get to know Millennials and Gen Z better, here is some research and advice from people in the know.
Millennials in the Workplace
Motivational speaker and organizational consultant Simon Sinek on Millennials in the workplace
Goldman Sachs publishes an annual review worth looking at when trying to understand Millennials.
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Get to know this generation and take a look at the "Best Practices for Marketing to Millennials".
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Some insights on getting Gen Z'ers to buy your goods and to love your brand.
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Pew Research Center's 2019 report on how Millennials compare with other generations
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Tips by Google on engaging Gen Z in communications
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Forbes' tips on engaging Millennials in the workplace
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Barclay's study on Gen Z, the new consumers
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Cool Cousin's insights on marketing to Millennials and Gen Z
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Insights on the possibilities of engaging Gen Z through YouTube and social video platforms
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Forbes article on how technology increases loneliness in millennials
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Interesting statistics on the importance of diversity and multiculturalism in marketing
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Ipsos research agency's webinar on Gen Z
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Research conducted by the Israeli Ministry of Economy regarding Millennials in Israel and the world (Hebrew)
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